Boxster Sales Article

[KevinH1990]

I think that the sales figures for new Boxsters are simply a function of supply and demand. There is limited demand for roadsters and many choices at different price levels.

For example, a roadster buyer could pick up a decent used Miata for $3500-$5000, a nice used Boxster for $22,000-$26,000 or a new Boxster for $50,000-$70,000. Some people who could afford a new Boxster are opting for a good used one and that is directly affecting new Boxster sales. There are also alternative roadsters from other manufacturers that cut into demand for Boxsters.
When the Boxster debuted, there simply wasn't a good alternative in the used car market. If you wanted the Boxster's looks, performance and prestige you had to buy a new one.

Many folks tire of roadsters after their three-year lease expires and don't replace their Boxsters with a new one. The replacement market now reflects a stable number of "hard core" roadster lovers and the limited number of first-time buyers who decide they prefer new over used. The folks who jumped on the Boxster because it was the next great thing have moved on leaving lower overall demand for the car.

It's not the end of the world. There is nothing wrong with the Boxster. It's just simple economics.