Boxster Sales Article

[pecivil]

I would be suprized if they dropped the Box.....but the bottom line is if they do, they will have to replace it with something else as the "entry level car". Cause if their cheapest car is a Cayman for 60 large, Porsche has got problems.

Do they remember the dark days of 94 and 94 when they sold a very small number fo cars?

They cant live on 911's and Cayman's alone. Maybe the SUV makes up for it. I dunno.

[NickCats]

My prediction :

I can see Porsche in the future offering three models :

The Cayenne ( SUV ), the Panamera ( Sedan ), and the 911 ( Sport ).

IMHO,

Nick

[KevinH1990]

I think that the sales figures for new Boxsters are simply a function of supply and demand. There is limited demand for roadsters and many choices at different price levels.

For example, a roadster buyer could pick up a decent used Miata for $3500-$5000, a nice used Boxster for $22,000-$26,000 or a new Boxster for $50,000-$70,000. Some people who could afford a new Boxster are opting for a good used one and that is directly affecting new Boxster sales. There are also alternative roadsters from other manufacturers that cut into demand for Boxsters.
When the Boxster debuted, there simply wasn't a good alternative in the used car market. If you wanted the Boxster's looks, performance and prestige you had to buy a new one.

Many folks tire of roadsters after their three-year lease expires and don't replace their Boxsters with a new one. The replacement market now reflects a stable number of "hard core" roadster lovers and the limited number of first-time buyers who decide they prefer new over used. The folks who jumped on the Boxster because it was the next great thing have moved on leaving lower overall demand for the car.

It's not the end of the world. There is nothing wrong with the Boxster. It's just simple economics.

[MNBoxster]

Originally Posted by KevinH1990

I think that the sales figures for new Boxsters are simply a function of supply and demand. There is limited demand for roadsters and many choices at different price levels.

For example, a roadster buyer could pick up a decent used Miata for $3500-$5000, a nice used Boxster for $22,000-$26,000 or a new Boxster for $50,000-$70,000. Some people who could afford a new Boxster are opting for a good used one and that is directly affecting new Boxster sales. There are also alternative roadsters from other manufacturers that cut into demand for Boxsters.
When the Boxster debuted, there simply wasn't a good alternative in the used car market. If you wanted the Boxster's looks, performance and prestige you had to buy a new one.

Many folks tire of roadsters after their three-year lease expires and don't replace their Boxsters with a new one. The replacement market now reflects a stable number of "hard core" roadster lovers and the limited number of first-time buyers who decide they prefer new over used. The folks who jumped on the Boxster because it was the next great thing have moved on leaving lower overall demand for the car.

It's not the end of the world. There is nothing wrong with the Boxster. It's just simple economics.

Hi,

All good, thoughtful observations. But, it still doesn't alter the fact that Boxster Sales are now in their 6th consecutive year of decline.

If this continues, it won't take an Economics Professor to speculate on the outcome...

Happy Motoring!... Jim'99