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discount in LA
I got $9100 off my car back in December in southern CA. the car had 50 miles. As others have said, the key is the power to walk away.
when i called around, most dealers where giving $5k off of ~50K MSRP. which is joke. couple of dealers gave 6k off. one gave 7k off. i offered a dealer $9,100 below msrp, he gives me the "we're losing money" mumbo jumbo so I walked out, staying firm with the offer. 1/2 hour later, he calls to haggle a higher price, i said no. we danced for a couple of phone calls and he caved within 1 hour after i walked out.
my style is that: with any one dealer, do your research, offer one price and stick with it, if they don't bite, you walk away. I don't want to incrementally increase my offer and sit in their office playing mind games, and waste time. they can do the "let me check with my manager" and "you won't buy the car for a few hundred dollars more?" or "how did you come up with this price?" games all they want, i'll walk if they don't come down to my price.
i wasn't in a rush to buy. it helps if you're flexible with the option/color.
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