BMW...All cars to be electric in a decade..

[Perfectlap]

Obviously BMW are watching the Giga factories closely and are worried that Tesla will be eating their lunch (the educated wealthy) soon. If Tesla manage to reduce their per kilowatt hour cost substantially with mass production of their hardware the educated wealthy will be actively cross shopping every Tesla model with every BMW, Merc, Audi, Range Rover and Porsche. Once a well heeled buyer enjoys the red carpet Tesla treatment and experiences the "cool factor" of all the high tech bells and whistles of never having to deal with the gas station hassle, it will be hard for them to go back to the old way. BMW have no doubt done some internal studying of the educated wealthy and their greater interest in cutting edge technology.