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Old 09-28-2004, 09:42 AM   #25
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Join Date: May 2004
Location: Denver CO
Posts: 748
Frankly I don't think it is so much envy as it is recognition of the somewhat regrettable reputation that Porsche drivers have among a segment of the population. In the movies and on TV, if one of the characters is being presented as greedy, egotistical, self-centered, and generally a snooty boor, they stick his butt in a Porsche to reinforce the image.
The question is, why does Porsche rate this kind of a reputation? I think a good portion of it has to be the way Porsche markets it's product. I think they figured out in the '80s that marketing to sports car and racing nuts wasn't going to support their business model any longer. They had to expand into a segment of the market that knows little or nothing about what Porsche means in the automotive industry, and cares mainly about what ownership of one presumably says about their own position in society.
As Pogo Possum once said, "We have met the enemy, and he is us."
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