Quote:
Originally posted by scubaguy10
Likewise, the 350Z costs about $36,000, and has 287 HP! It may have cheap, nasty interior, problems with front tire wear and some other shortcomings, but it's clearly more bang for the buck. If Porsche hopes to compete with the Japs and the other competition, they need to recognize the moving nature of the target, and the fact that the Boxster (without the cachet of the 911) needs to be price competitive.
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I am not sure Porsche HOPES to compete with the Japs. Porsche is a luxury brand. If you look on the home page of this site, it says "FRANKFURT, Germany - Luxury carmaker Porsche AG said Tuesday it plans to launch the much-anticipated new version of its iconic 911 sports car across Europe on July 17." The Japs HOPE to compete with Porsche, offering a product with more gadget, more HPs and whatever...Brand positionning and pricing are totally different, and so are the customers in my opinion. GUCCI does not HOPE compete with GAP. Porsche high-end 911s are prices against the Ferrrari Modena. The "regular" 911 against the Maserati etc. Why would the Boxster need to be price against Nissan? On top of that, the Boxster is a unique product offering with it's engine layout. "More bang for the buck" isn't only a HP/$ ratio.
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