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Originally Posted by MNBoxster
Bruce,
I have to respectfully disagree. I think you're confusing SELECTION with CHOICE.
To be sure there is a much Broader Selection than in day's past, but our Choices are still limited to those goods and services which producers produce. Our input is becoming increasingly Limited and often limited to after-the-fact.
If the product doesn't sell, it fades away, but that didn't prevent it from being produced in the 1st place.
Consider for example, that even many of the selections (the Automobile World in particular) are simply thinly disguised base units with different wrapping. Cars today are manufactured using standadized components ranging from Chassis to Engines, Interiors, Ancillaries, etc. Wrap it all in different Sheet Metal, slap a different Badge on it and advertise it to different Market Segments and you have a New Product (but underneath it all, it's largely the same thing).
Happy Motoring!... Jim'99
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I see where you are going with this, but I don’t fully agree with you here.
Back in the day, selection may have ruled – Henry Ford successfully made all of his Model T cars black because that paint color dried faster and could reduce his costs. However, the market place has matured much since then. Yes, our choice is subject to selection, but market forces (the invisible hand if you will) dictates that if people want yellow roadsters, and Porsche doesn’t make them, they will take their business elsewhere, and the market will put Porsche out of business. This is why corporations spend so much money on forecasting.
Personally, I bought a black 987 because I think black cars look great. I do like yellow cars though. My boss has a yellow Ferrari 348 challenge car. He insists that yellow is the new red. He can turn serious lap times at the Pocono raceway and I am convinced that his car being yellow has a lot to do with it.
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