Does color matter when leasing

[cfos]

bmus: here is (pehaps one of many) my reason for why there are so may black, silver, etc., cars: People may not want to wait for their specific color to come in on a custom order. The dealerships usually stock a bunch of cars with some choice options and rather than wait for a specific color (which may or may not be important to some) the buyer may want the car immediately (unlike me... who dropped his deposit around Sept. 5th and is still waiting...) After all, the car is still the car and the color may not mean as much having as the car. Just a thought.

[Brucelee]

We will have to disagree on this one.

Frankly, just using color as an example, there are more colors available in autos today than one can comprehend.

In the end, if the consumer walks away, no marketing in the world matters.

[idjiot]

I started my own Boxster search wanting a Silver one - it was my dream to own a "Silver Porsche" and so that was what I was looking for.

However, while browsing through Autotrader Ads, I saw a Speed Yellow one and was IMMEDIATELY taken by it. It is amazing. I'm the type that usually tries to avoid what the "masses" have and it seemed like there were already too many silver and black porsches on the road. I loved the fact that the yellow stands out and looks killer. (The only thing I wish was that I had gotten the "S" so that I could get those awesome red calipers).

I know nothing about lease values based on color but I do know that yellow is killer. The older models use a paler yellow and I'm sure you can find pictures on the web.

Here are some pics of my car - meant to post for the forum in case anyone was intersted.

[Dr. Kill]

Originally Posted by MNBoxster

Bruce,

I have to respectfully disagree. I think you're confusing SELECTION with CHOICE.

To be sure there is a much Broader Selection than in day's past, but our Choices are still limited to those goods and services which producers produce. Our input is becoming increasingly Limited and often limited to after-the-fact.
If the product doesn't sell, it fades away, but that didn't prevent it from being produced in the 1st place.

Consider for example, that even many of the selections (the Automobile World in particular) are simply thinly disguised base units with different wrapping. Cars today are manufactured using standadized components ranging from Chassis to Engines, Interiors, Ancillaries, etc. Wrap it all in different Sheet Metal, slap a different Badge on it and advertise it to different Market Segments and you have a New Product (but underneath it all, it's largely the same thing).

Happy Motoring!... Jim'99

I see where you are going with this, but I don’t fully agree with you here.

Back in the day, selection may have ruled – Henry Ford successfully made all of his Model T cars black because that paint color dried faster and could reduce his costs. However, the market place has matured much since then. Yes, our choice is subject to selection, but market forces (the invisible hand if you will) dictates that if people want yellow roadsters, and Porsche doesn’t make them, they will take their business elsewhere, and the market will put Porsche out of business. This is why corporations spend so much money on forecasting.

Personally, I bought a black 987 because I think black cars look great. I do like yellow cars though. My boss has a yellow Ferrari 348 challenge car. He insists that yellow is the new red. He can turn serious lap times at the Pocono raceway and I am convinced that his car being yellow has a lot to do with it.