Porsche CEO: Current generation won't appreciate small roadster

[DenverSteve]

I don't see the problem as one of people not being interested in the cars. First of all, Porsche has never been targeted at "kids" or anyone young- too expensive. Second, and the main problem as I see it, Porsche never had a problem with their "marque" when their sales target was to sell out the 50,000 units of 911's they made per year. Now that they've decided to almost triple that, they have to cater to the highest common denominator - the SUV crowd who obviously don't have a problem spending the money, they just want something they can take their dogs, kids and possessions in with them.

Nobody want's to exist with a backpack and their car. Most traveler's on airlines carry more onboard with them than will fit easily in the Boxster. Too much stuff - not to mention the afore mentioned "junk in the trunk" super-sized driver.

[TWODAN]

denver, disagree with you. growing up as a kid, which i feel i still am at 61,i have always lusted for a 911. at 61 i got close when i purchased my first boxter. i still look, read about, and imagine owning a 911. however, after driving my boxter, my urges have subsided a bit.

[ekam]

Originally Posted by DenverSteve

I don't see the problem as one of people not being interested in the cars. First of all, Porsche has never been targeted at "kids" or anyone young- too expensive.

Are you sure about that???

Porsche commercial - YouTube