Porsche CEO: Current generation won't appreciate small roadster

[landrovered]

To many of the XYZ generation a car is no different than a washing machine or a dishwasher, it is a transportation appliance. They would be happy buying them at Best Buy if it came with a free iPad. I hate to say it but the Tata Nano is their idea of a car. Have you ever noticed that all today's econoboxes look like clothes irons anyway?

[ekam]

Originally Posted by landrovered

To many of the XYZ generation a car is no different than a washing machine or a dishwasher, it is a transportation appliance. They would be happy buying them at Best Buy if it came with a free iPad. I hate to say it but the Tata Nano is their idea of a car. Have you ever noticed that all today's econoboxes look like clothes irons anyway?

If kids want a car, there's no doubt that they want the GT-R... very fast, capable car but it's basically a Playstation 3 on wheels.

I think there's an article somewhere that kids from 13-16 year old have more desire for an iPhone4 than a car.

[Perfectlap]

a small minimalist roadster will simply highlight the fact that new offerings like the new Boxster and 911, are geared toward the Lexus convertible and Jaguar and BMW sedan buyers, respectively, that they are trying to woo towards the new luxury Porsche brand.
The idea that only younger people have an interest in a car with a short wheel base and lighter curb weight is absurdity. But then again this is the same management that told factory Porsche drivers like Patrick Long that they would be given Boxsters for personal use before "earning the privilege" of being issued a Carrera.

[Ghostrider 310]

Some of the "current generation" can't fit in a standard airline seat, how do you expect them to appreciate a "small" anything?

[blue2000s]

Originally Posted by Perfectlap

a small minimalist roadster will simply highlight the fact that new offerings like the new Boxster and 911, are geared toward the Lexus convertible and Jaguar and BMW sedan buyers, respectively, that they are trying to woo towards the new luxury Porsche brand.
The idea that only younger people have an interest in a car with a short wheel base and lighter curb weight is absurdity. But then again this is the same management that told factory Porsche drivers like Patrick Long that they would be given Boxsters for personal use before "earning the privilege" of being issued a Carrera.

+1 on every word written here, PL.

[Ghostrider 310]

They should continue the Cayman R and Boxster Spyder concepts and offer stripped, lightened, road cars. Its a challenge to buy a Boxster without a navigation unit stuffed in the console..Every time I see that..