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Originally Posted by eightsandaces
I can assure you whoever is going to private label this for you has a different perspective on how much needs to be sold to make the deal solvent.
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They don't care.. As part of our partnership I am giving them critical information that they couldn't attain any other way. They've known from day one what my full intent was and they are fine with that.
"They" are Joe Gibbs Racing, they have their own line of oils and while our volume with the specialty oils helps the cause, its not going to break their bank or add to their bottom line.
"They" saw what Charles and I had done beginning in 2005 and THEY called US. What they want doesn't make an impact on what I do, or my engines because its my engine program and I created every aspect of it from scratch.
Here I don't care about the bottom line nearly as much as the "red line" thats on the tachometer.
Today's World may be money driven and full of marketing bliss, but none of that matters atop this hill in the North Georgia Mountains where everything is paid off and we only sell what we want to sell and what works. Heck, time means so little to us that we don't even have a clock in the facility, we do most every job with package prices no matter how long it takes.. I don't care for the BS that high volumes creates and dealing with enormous amounts of people where I lose my personal contact with each and every purchaser.
Fact is I can build a million dollar engine and it can fail on the track because the oil that protects it fails, causes pressure losses and complete engine loss. When that happens the oil doesn't get the finger and doesn't have to deal with the failure fallout- I do and no one listens to explanations or excuses that the oil killed the engine. With all of our updated engines making a minimum of 30HP more than factory most are used for some sort of track duty, so we must understand what takes these engines out on the track and ensure that doesn't happen to our engine. Thats the reason why I've only experienced one on track engine failure which occurred when the oil pump drive key snapped in half, a part that we have since updated with a billet unit.
Development of this oil is just like the development of any other engine component thats upgraded, its part of the engine combination that starts at the inlet of the engine and extends to the tail pipe exit encompassing every component in between.
My view on this was the fact that we've upgraded the entire engine, so why not update the oil with an application specific product? The oil development is simply required, no matter the cost. When we gathered the data that showed just how hot the oil was getting and what the pressures were doing, the root source of the issue was clear and we started working toward reducing oil temps and developing an oil that would live at 260-270F and maintain pressure.
The oil may be available someday, but only after the time has come. I'd rather say that it won't be available than have 1,000 people calling to ask about it weekly when we don't currently wish to sell it. Development takes time and I won't sell ANYTHING until we fully understand every aspect of it. I did the same things with updated engines, we didn't sell one for the first 4 years we were doing the development work, my aircooled side of the house paid the bills and paid for the development. When our engine hit the market in 2007 it was already fully developed, understood and proven- we don't use the purchaser as our developmental Guinea Pig~
Development of the perfect oil for the M96 engine is ongoing and will be for quite some time. Every time we find a better oil, another "secret sauce" gets shipped to us in an unmarked 5 gallon pail and kicks the ass off the last thing we tested..
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Jake, I was hoping you would weigh in. As you advised I put in Syntec 5W40 oil after my IMS replacement. You recommend changing every 5000 miles but how much will this buy me realistically for engine life verses 7500 or 15000. Any feeling. Will I get to 200K?
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Actually I don't ever recommend oils.. Never have and never will. No matter what oil is used its impossible here in the real world to estimate the life an engine will live. Engines are mechanical and nothing mechanical can be forecasted. The only thing is for sure is engines are just like Humans, they all have an expiration date and we never know what that date truly is.
Change the oil every 5K miles, use the oil that you want and take your chances. Thats all that can be done. Do everything in the world, service the engine once a week and you can still roll into the Flat 6 compound on the back of a multi- car hauler as a statistic. Two arrived today, but one is getting a brand new 3.6 even though the current 3.2 runs perfectly- he wanted more power and confidence. The other one was DOA, lost an IMS and now he is in line for a July 2011 delivery of a new 3.8 from FSI.
Got Luck?