The ballpark estimate puts Porsche's image problem in perspective to its business problem.
Imagine if Porsche paid up to fully compensate all those who suffered IMS failures and retrofitted all other Boxsters. The payout would be huge. At $10,000 a replacement and $1500 per retrofit. Porsche would have to shell out over $300 million. That about one-third of 2011 net profit available for distribution to shareholders.
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