I've seen paintless dent repair guys do amazing work. Some dents that seemed impossible to fix without old fashioned bodywork came out looking like new. You should talk to them before committing to doing alot of bodywork. And they come to you for the repair. Here's one of many paintless repair companies:
http://www.1800dentdoc.com/paintless-dent-repair.htm
Also, there are many outfits doing wheel repairs. Here is one:
http://www.rimandwheelworks.com/index.html
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