[thstone]

Porsche being owned by VW;

The mostly good:

• Easy access to modern manufacturing tools, processes, equipment, and facilities.
• Easy access to engineering tools, processes, equipment, and facilities
• Financial resources to fund lots and lots of new models
• Financial resources to weather severe economic downturns
• Financial resources to fund halo vehicles/projects that may not payback on their own (918??)
• Financial resources to take risks and not jeopardize the viability of the company
• Increase in engineering resources to support other VAG projects

The maybe not so good;

• VW now runs the Porsche show - Porsche must do what the VW Board says to do.
• VW Board may make poor decisions regarding sports cars since they are not a sports car company
• VW Board may not be willing to take any chances/risks since they do not share Porsche's history
• VW Board may siphon off top Porsche engineering talent to other brands
• Porsche engineers not happy/may leave company if forced to work on VW projects (imagine being an engineer who was finally hired by Porsche.... and then being assigned to the new Jetta project)
• VG-wide shared platform engineering (Q5 is the basis for the Maccan)
• VG parts bin engineering (why design a new Porsche part when we have existing VW or Audi parts?)
• Financial resources to develop non-sports car models (brand dilution)
• Potential loss of exclusivity
• Potential loss of brand value
• Additional costs of intra-corporation duplicity (Audi's racing against Porsche's)