[thstone]

Being a small businessperson who creates good products and stands behind them can be challenging in a WalMart world where all that matters is a cheap price.

When asked, most people will say that they have no problem paying more for a quality product, but when it comes time to actually spend the extra $$, they reconsider - and I understand that.

Its the responsibility of a business is to communicate the value of the product and the company behind it to the customer so they understand what they are buying and who they are buying it from.