For me it would be the empty tray in the middle console. Much more useful for cell, ipod etc. I could care less about the lighter delete part. I would like to have the tray, but I'm not paying $50 for it, I'll just live with the door and ashtray.
i also think that $50 is too much for what that little part is, yet damn it its so much more useful than that little ashtray in there is that its always closed
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I don't get it either -- why not store your cellphone in the ashtray? Right now I use it to store a flashlight and some other small items. It's not like it's getting any bigger by spending $50 on this "non-smoker's kit" -- and then even lose the handy lid. Silly.