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Originally Posted by Perfectlap
If I were a Porsche Company dude I would come up with a game plan to spin off a new car company with a New brand name and Crest design. Maybe call it Hockhenheim Motors, Rennsport Ltd., Schumacher & Co.,..whatever, get David Beckham to be the spokesman for some cheesy Euro Glam appeal. But It would be strictly to build very high end Sedans and GT's all starting at $150K.
The Luxury brand of Porsche if you will. You've got to strike while the whatever is hot!!
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Yeah, that is probably the smart thing to do - would protect Porsche's brand identity. They should sell the Cayenne under that brand too.
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