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Marketing shapes human psychology which produces inefficiencies in free markets. Porsche marketing has shaped human psychology into believing that rear-engine 911 is worth $20k more than a mid-engine Cayman S which is worth $5k more than its convertible version. Some people will separate substance from flash, will draw their own conclusions, and take advantage of the inefficiencies before the masses see the light. Most others will pay the extra $30k for a 911 convertible simply because they can and because it would hurt their image to be seen in a car that's $30k cheaper. Same logic for the Cayman S. That's capitalism (profit generation) by definition.
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