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I think it at the time the term soccer mom was coined, soccer, or more correctly football, was resurgent as a favored organized sport of suburban families. The term was whipped up by one of these political pollsters. I've personally seen these surveys and they're pretty amusing. NASCAR dads, Soccer mom, joe six packs, etc.
It really has nothing to do with soccer or the van. That's just what people in that specific demographic like to do with their kid-hauler, and they target political (aka corruption) TV ads accordingly.
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Last edited by Perfectlap; 10-30-2013 at 02:45 PM.
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