Quote:
Originally Posted by Perfectlap
This may sound like sacrilage but the Boxster and even Carrera are almost irrelvant for Porsche going forward. Put it this way if Porsche decided to drop the Carrera and Boxster they are still a perfectly viable and profitable company with the Panamera, Cayenne and whatever new mini-Cayenne or coupe Panamera models they were to come out with. Not a single rear or mid-engined offering on offer and they'd sell the brand to emerging market and U.S. buyers at higher numbers than at any point in their history.
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This would be true in the short and possibly medium term.
However, people want the Cayenne because of the cachet of the Porsche badge. And that cachet is closely related to and probably dependent on the existence of the sports car models. The sports cars are very important to the brand, in my opinion.
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