A couple years ago, I paid around $375 to have a reputable body shop paint a new, primed bumper cover. That bumper is going to need a lot of prep work to strip it, or sand down all of the damage. Painting varies a lot by location and quality, but I'd guess it's a $500 job. A used bumper can be found (shipped) on eBay or car-part.com for about that much.
As a DIY, its a lot of work, but could be done. Not a job for a beginner unless you want it to end up like that again a year or two later.
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I am not an attorney, mechanic, or member of the clergy. Following any advice given in my posts is done at your own peril.
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