986 Forum - The Community for Porsche Boxster & Cayman Owners - View Single Post - Poll: What is your or your friend's salary that owns a Boxster?

Ronzi · 06-08-2006, 10:09 AM

I agree this poll is excessively intrusive.
That said, the customer profile, including income, is closely tracked by Porsche, as it is by all manufacturers.

This from Wendelin Wiedeking, Porsche CEO, from an interview by Business Week at the Detroit Auto Show in '01.

"The Porsche customer has always been [relatively] young. [In the U.S.] the typical 911 buyer is 46 to 65, average age 52. Household income: $310,000. The Boxster buyer is 36 to 55, with an average age of 47 [and] an average income of $243,000. [Buyers are] entrepreneurs, doctors. If the economy comes down, the customer base will be much more stable than in the past."

This is (was) the profile of a new-car Porsche buyer, of course.
No idea what the % of new-car vs used car buyer is on this forum, but I expect used car buyers predominate by a wide margin. Thus the avg income of an owner is doubtless considerably lower.
Frankly, I was stunned that the avg income of a new Boxster buyer was almost a quarter of a million bucks.

06-08-2006, 10:09 AM	#9
Ronzi Registered User Join Date: May 2004 Location: Denver CO Posts: 748	I agree this poll is excessively intrusive. That said, the customer profile, including income, is closely tracked by Porsche, as it is by all manufacturers. This from Wendelin Wiedeking, Porsche CEO, from an interview by Business Week at the Detroit Auto Show in '01. "The Porsche customer has always been [relatively] young. [In the U.S.] the typical 911 buyer is 46 to 65, average age 52. Household income: $310,000. The Boxster buyer is 36 to 55, with an average age of 47 [and] an average income of $243,000. [Buyers are] entrepreneurs, doctors. If the economy comes down, the customer base will be much more stable than in the past." This is (was) the profile of a new-car Porsche buyer, of course. No idea what the % of new-car vs used car buyer is on this forum, but I expect used car buyers predominate by a wide margin. Thus the avg income of an owner is doubtless considerably lower. Frankly, I was stunned that the avg income of a new Boxster buyer was almost a quarter of a million bucks.