[Dgnarvs]

Jake, I hear you. I know you think you're idea is great. I know some great things came out of "out of the box" thinking. If you truly believe in your idea, I say go for it!

But for Pete's sake, listen to some good advice coming from smart and experienced people here. The advice about a compelling story? Absolutely true. Many good ideas died because of poor selling. And you are selling (or 'marketing' as you would like to put it) because you want people to buy into your Volvo experiment and give money.

So, if you still want to go for this experiment, then go. Just try to do it as well as you can. Execution is critical. Who knows, if this becomes successful, this could be your ticket to a high paying marketing job?