"In Wendelin's own words, "I think the decision process for Porsche in the future is more based on the brand than on the real product. And anybody who knows sports cars knows Porsche. So we will keep the tradition alive."
I now ask: Is this a philosophy that will assure future chapters for Porsche history?...Not by the tone of this thread."
Managing your brand IS important. However, I think Porsche is not seeing the forest for the trees.
As Porsche manages the brand, it competitors continue to improve their cars at an alarming rate (alarming, that is, if you are Porsche).
PAY ATTENTION BOYS!
Put another way, I love driving the Boxster because of what it is, not how it relates to Porsches "fabled" history, or the 550 or whatever. It is simply a great car to drive.
When it stops being that, or if something eclipses it, I am SOOOOOOOOOOO gone!
History is nice, as history.
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Rich Belloff
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