[QUOTE=BYprodriver;324697]
Quote:
Originally Posted by Perfectlap
In the book I linked above they talk about the concept car unveiling. Apparently Porsche was in such bad shape financially that no one was sure if this was going to be the last autoshow Porsche participated in. The Boxster unveiling was their hail mary toss. Since Porsche's sales were so terrible they were given a dark corner of the convention center where the lighting was awful and they refused to give Porsche the extra lighting to unveil the Boxster.
I wonder what show this was? Porsche has the only exclusive room at the LA autoshow & had the pole position at the Detroit show until they gave it up & bypassed the show 4-5 years ago due to the recession & nearly non-existent sales in the Motor City.
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1993 Detroit Auto show. In the book they have the Porsche big whigs standing next to Boxster and in front of the Press photographers. Space was tight. Not like today where a new model Porsche unveiling looks more like Apple introducing their latest over-hyped gadget.