[JFP in PA]

Rather than look at this as “viral marketing”, try running a business (or even a website) that develops a following, and then use Porsche’s logo; and then watch how fast their army of lawyers slaps a “cease and desist” order on you. And they are hardly the only ones that respond to every perceived transgression with litigation; we live in a litigious environment were small businesses have learned, often the hard way, to be less than forthcoming with opinions, even well supported and documented ones, less they spend a lot of time and money defending their statements. And even when you “win”, you are still out a lot of money………………….

Walk into my shop and ask me my thoughts on this cold air intake or that brand of oil, and I’ll pretty much tell you my thinking. Ask me to post the same thing online and you’ll get a more watered down (read “evasive”) reply………