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So 2 years development costs, 2 years documentation improvements, 5 years helping folks who can't read and have to ask for help over the phone, manufacturing costs, inventory costs, packaging costs, documentation costs, web site maintenance and updating, risking several cars to prove your theory works, developing special tools, developing additional supporting parts, legal costs, insurance....all against uncertain sales.
All to be at the mercy of someone who posts on a forum that he knows more and thinks you should sell it for less.
Aren't we lucky someone will do this for our cars...and in our case several people.
(I say this as someone who designed a product that was intended to sell 200 a year and cost $10M to develop. The parts cost was trivial when compared to the development and support expense. And you are never sure you'll sell the first one let alone a bigger number.)
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