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Old 03-19-2014, 09:32 PM   #1
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If you were hired tomorrow to design an ad campaign to sell P cars..

How would you sell them?

I'm thinking bring back the California dancing raisins....

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Old 03-19-2014, 09:52 PM   #2
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High rpm throttle sounds and boobs.
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Old 03-20-2014, 05:54 AM   #3
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I actually plan to work with corporate Porsche with marketing in Atlanta. Wish me luck, id bring back the automatic spoiler erections.
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Old 03-20-2014, 06:45 AM   #4
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They sell them selves
I now have enough money, I can finally buy a Porsche
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Old 03-20-2014, 07:55 AM   #5
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The first thing I would do is hire this guy:
Rennsport Randomness: An Interview with Jeff Zwart | Car and Driver Blog

But they already did. He has a burning passion for Porsche and is an amazing cinematographer.
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Old 03-20-2014, 08:06 AM   #6
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Well let's see the lion's share of sales are in family cars. The sports car segment of Boxsters/Cayman and Carrera are just the gravy. If you want to increase sales, the point of any marketing effort, then you've got to convince mom and dad buyer that a Porsche is more of status and luxury symbol than Mercedes, Audio, Lexus, Range Rover and BMW.
Campaigns that focus on Porsche's sports car tradition are not really the best option since the typical deep-pocket buyer is conservative in their driving. When Volvo ran those "safest cars in the world" campaigns it was effective in luring in more family car buyers. Family car buyers tend to view a sports car proposition as something for the third car that goes out only on a Sundays. Porsche want that buyer to see them as the first and second car option. If maximizing their core market is the goal then Porsche need to distance themselves from speed and move towards luxury and status.
Let's face it, even within the sports cars very few will ever see an autocross or DE. If you removed nostalgia and emotion for a moment and took a cold look at the the numbers on paper, the typical first time Porsche buyer doesn't know Steve McQueen from Steve Madden. Sports cars are not really the focus of extremely profitable companies anymore. It's now the domain of luxury cars with over-priced options that are paying the bills. Just like selling diamond-encrusted Rolexes and carbon fiber AP's.
The world's wealthy and aspirational wealthy want a slice of the high life. Your typical Porsche buyer today driving off the lot in a Pana or Cayenne was cross shopping Range Rover and Jaguar not C7 or Evora. One way companies have increased the perception of exclusivity has been to start ramping up prices. I suspect this is one of the options their looking at.
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Old 03-20-2014, 08:23 AM   #7
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I donít understand why the Porsche brand needs any marketing. Ads are for the things that are in more abundance and common for the general consumer in my opinion.
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Old 03-20-2014, 08:35 AM   #8
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Quote:
Originally Posted by Muzzle of Bees View Post
I donít understand why the Porsche brand needs any marketing. Ads are for the things that are in more abundance and common for the general consumer in my opinion.
Because BMW, Audi, Jaguar and Mercedes spend millions to lure luxury buyers, the same ones Porsche is competing for in Cayenne and Pana sales.
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Old 03-20-2014, 08:39 AM   #9
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Porsche has always been about excitement and the driving experience. "Win races on Sunday, sell cars on Monday" definitely still works and sells cars to a certain segment. Running motorsport heritage ads concurrently with "Porsche Magic Every Day" ads, throws a wider net and captures the imagination of those who may have never considered owning one.

Porsche commercial: Engineered for Magic. Everyday - YouTube

Effective advertising works and sells cars.
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Old 03-20-2014, 10:48 AM   #10
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Never forget the Golden Rule of advertising...

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Old 03-20-2014, 01:46 PM   #11
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Quote:
Originally Posted by BIGJake111 View Post
....I'd bring back the automatic spoiler erections.
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Old 03-20-2014, 01:51 PM   #12
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Quote:
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https://www.youtube.com/watch?v=W9VsGjXkHeg
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Old 03-20-2014, 02:13 PM   #13
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I would announce free ims parts and installation for every Porsche engine whether it was broken or not. I would expect a pink slip shortly thereafter.....G.
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Old 03-21-2014, 09:52 AM   #14
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That was great!
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Old 03-21-2014, 10:10 AM   #15
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