Quote:
Originally Posted by thstone
@Perfectlap - More to your point, in the most recent issue of PCA's Panorama magazine, there is an interview with Horst Marchart who was responsible for leading the 986 and 996 development.
As he is discussing how the Boxster would launch before the 996, he says: "The next question was then, "How do we find the way for the second car (the 996) to give the image that it is a true Porsche?"
He then answers his own question by saying; "I'm not sure how many Porsche drivers are really sports car drivers. A lot of them are really image drivers."
Meaning that the Boxster was intended to be the core sports car model and the 996 was the image model.
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I love the honesty. But to be honest, I think many Boxster owners are also image drivers. The type that will choose this roadster over other very competent roadsters (S2000, Miata, Z4) because of the perceived brand exclusivity. Sure some people think of the 550 and LeMans, while many others have no idea what those things are and just know its the brand of car Tom Cruise drove off the pier and that its known to be expensive. And let's not even get into what the average Cayenne buyer knows about Porsche heritage, their big dilemma was which would impress their buddies more, that or a Range Rover.
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