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Old 10-03-2005, 10:36 AM   #8
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Join Date: May 2004
Location: Denver CO
Posts: 748
After spending about 12 yrs in the marketing dept. of a large manufacturing corporation, I can tell you categorically that product pricing has only the most tenuous relationship to manufacturing cost. At most it provides some indication of a price floor, but nothing whatever for a price ceiling.
The most important factor is "competitive pricing", a mealy-mouthed way of saying "whatever the traffic will bear."
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