Why Do Certain Colors Cost $$

[Ronzi]

After spending about 12 yrs in the marketing dept. of a large manufacturing corporation, I can tell you categorically that product pricing has only the most tenuous relationship to manufacturing cost. At most it provides some indication of a price floor, but nothing whatever for a price ceiling.
The most important factor is "competitive pricing", a mealy-mouthed way of saying "whatever the traffic will bear."

[grease]

Agree with Ronzi's post. People pay big $$$$ to have their "custom ordered" colors and feature combinations.

If you take the base Boxster S and add several upgrades you max out the stock performance potential($$), after that several upgrades add goodies like litronics and better sound($$$), subsequently all you can do is play with colors and textures.($$$$)