Quote:
Originally Posted by Snowman
This will dilute the brand. I'm sorry they want to follow BMW's business model. BMW used to be exclusive and high-end. Now, thanks to entry level BMWs, they're everywhere. What used to be a nice car that you worked and saved to achieve is now something I probably see fifty of every day when I commute to and from work. Here's hoping Porsche eventually abandons the entry-level.
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There are two trucks and a huge sedan in Porsche's lineup now. Clearly, dilution isn't a concern to Porsche as the diluters are the cars that they actually make money on
Having said that, I totally disagree that a small true sports car would do anything but improve the portfolio. There's always been entry level Porsches. 914, 912, 924, 944 and the original Boxster were all compeditors with the entry level contemporaries. The Boxster has bloated into a GT that is just an artificial step below the 911. If anything, Porsche abandoned the entry level with the 986.2 and 987. With a real sports car, Porsche could bring the brand a car more true to the marque's heritage. If it's the buyer's goal to achieve exclusivity through purchasing a Porsche, they are already fooling themselves.
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