Actually, this is a dilemma [almost] all car mfgs are facing... a declining audience. While "we" are car enthusiasts, today's Millennial XYZ Gen is not.
WSJ had an article in the last two weeks citing numbers to support this. Something like 30 years ago, 80% of USA teens age 18 had their driver's license. Today it's somewhere below 66.66%. The desire to drive apparently eludes the younger generation these days. Further, those in their 20's desire only access to a car a la zipcar but not to necessarily own one.
WSJ Article Link
So, is Porsche making the right call trying to go upstream until downstream is better figured out by those who solely depend on it. Can't say it's a bad move provided the audience will still buy... which at this point is strongly that they will. Otherwise, let the mass play in that sandbox until the "formula" is figured out in how to attract younger buyers profitably.
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