Quote:
Originally Posted by Burg Boxster
Actually, this is a dilemma [almost] all car mfgs are facing... a declining audience. While "we" are car enthusiasts, today's Millennial XYZ Gen is not.
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I firmly fit into the end of x start of Y depending on your definition. I own a 01 boxster S a 70 911S a 06 Ducati Monster and for daily use I drive an 09 9-3 saab sport combi and my wife is in a 10 A4 that I really want to trade in on a used cts-v wagon. I do almost all of my own work in my garage myself looking forward to doing my IMS very soon.
I think the graying of the car enthusiast is over exaggerated. After all what demo group is the Toyota Camry aimed at? Certainly not my age bracket.
With that being said my 3 year old has been watching formula one since she was born with me and this will be her third year to go to Sebring. Will she be a car enthusiast I hope so but it's up to us as car enthusiast parents to give your kid a fighting chance. Next time their playing on their iPad or iphone tell them to utube some classic Le Mans Porsche footage.
Off my gen xy soap box.