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Maybe they now have warranty payout experience that
says that they will have to pay out on average $2k for that length of warranty on that car. Since extended warranty companies only pay out 20% of what they charge (on average) the $10k figure is easily derived.
If you gave WD your email address, when you don't buy they will feed you a slightly discounted quote as a special deal in a few weeks. Don't ever take their first quote.
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