[drburton]

Yes, they create a lip around the rim by having the spokes further inside the wheel, instead of right up against the edge. I think this creates a bit of an illusion that the wheel/tire is wider. Also, looks nice all polished up.

It seems the lip is bigger in the back which I like as well.

Now I just need to figure out how to afford them.

My Touareg actually has wheels with a similar concept, although they aren't as nice as the Champion wheels. See pic: