The Tesyota Effect!
California carmaker Tesla is sitting on 373,000 pre-orders for its more affordably priced Model 3 sedan.
The typical person who's plunked down a $1,000 deposit for a Model 3 currently drives a Toyota, not a BMW, the study found.
Those customers are looking to switch because they think they can finally afford cutting-edge technology previously limited to the rich and famous.
Tesla, however, may be ill able to afford the customers it's attracting in droves: Toyota owners are among the most demanding, and they will be confronted with a brand notorious for its lack of reliability.
Sound the collision alarm (which won't happen if its a white semi-truck...
)
Read it all here:
https://www.forbes.com/sites/bertelschmitt/2017/03/09/the-future-tesla-model-3-buyer-drives-a-toyota-and-thats-a-huge-problem/#61eee6e21680
