[jb92563]

Rich is not bad, rich=successful.

In what light would you like people to see you and your company?

If I was dealing with you and saw your car I'd think, yes, this company is smart and successful, perhaps a little more expensive to hire them but probably worth it.

I would not think that I was going to get your services at a bargain price.

Maybe thats just me though, here in the US, not sure how culturally the folks in UK may see things differently.

Magnus Walker of Urban Outlaw is an interesting study of perception.
He looks like he could be a homeless person, but he is a successful business man and has a warehouse full of 911's that are his hobby. He does custom 911 builds and you won't get one of his for any kind of discount. I think he's of Brittish descent too as he seems to have an accent.