[Perfectlap]

Well let's see the lion's share of sales are in family cars. The sports car segment of Boxsters/Cayman and Carrera are just the gravy. If you want to increase sales, the point of any marketing effort, then you've got to convince mom and dad buyer that a Porsche is more of status and luxury symbol than Mercedes, Audio, Lexus, Range Rover and BMW.
Campaigns that focus on Porsche's sports car tradition are not really the best option since the typical deep-pocket buyer is conservative in their driving. When Volvo ran those "safest cars in the world" campaigns it was effective in luring in more family car buyers. Family car buyers tend to view a sports car proposition as something for the third car that goes out only on a Sundays. Porsche want that buyer to see them as the first and second car option. If maximizing their core market is the goal then Porsche need to distance themselves from speed and move towards luxury and status.
Let's face it, even within the sports cars very few will ever see an autocross or DE. If you removed nostalgia and emotion for a moment and took a cold look at the the numbers on paper, the typical first time Porsche buyer doesn't know Steve McQueen from Steve Madden. Sports cars are not really the focus of extremely profitable companies anymore. It's now the domain of luxury cars with over-priced options that are paying the bills. Just like selling diamond-encrusted Rolexes and carbon fiber AP's.
The world's wealthy and aspirational wealthy want a slice of the high life. Your typical Porsche buyer today driving off the lot in a Pana or Cayenne was cross shopping Range Rover and Jaguar not C7 or Evora. One way companies have increased the perception of exclusivity has been to start ramping up prices. I suspect this is one of the options their looking at.