[Perfectlap]

These strategies are transparent to anyone with a brain.

Boxster -- Cayman, same car. Porsche cleverly decided to create this forced hiearchy of a roadster being the 'stepping stone' towards a grand touring car with a third car in between. It's an automotive non-sequitor that fooled many, if anything the roadster is the purer sports car of the two. So Porsche adds a hard top to a roadster and rebrands it as a different car, complete with a different model name even. This is all betrayed by both cars having the same model number with no separation of sales figures for each.

If this weren't just clever marketing for the not so clever, the Carrera Cabriolet and regular Carrer would have different names like the 981 and 987 Boxster and Caymans. All part of Porsche's upselling frame work. The problem for Jaguar is that they don't really have a ready made icon to upsell to.