eCommerce General Manager Position
Job Description
The General Manager/VP of the website is responsible for the overall success of the Pelican Parts online strategy. This role is responsible for both Product Management and Online Marketing. Depending on experience, the role may also include Web Development and Merchandising.
The General Manager/VP is expected to lead the redesign of the website to provide an improved auto parts experience to multiple customer segments. The GM will build and manage a team to provide a superior community, content and catalog experience to millions of customers.
The General Manager/VP also has ownership and direct responsibility to efficiently allocate marketing spend to deliver new customers, reactivate existing customers and to increase Pelican Parts' visibility online. Successful candidates will have a proven track record of improving online marketing ROI through daily performance analysis and effective program management.
This position is located at our corporate headquarters in the greater Los Angeles area.
Desired Skills & Experience
1. Primarily responsible for increasing website visitors and orders through Web Design / Content Management / SEM / PPC /
SEO / Email and other online techniques.
2. Develop business cases for new website enhancements and online marketing campaigns; monitor, track, and report the ROI of existing enhancements and campaigns.
3. Act as the business owner to plan, develop and expand the Pelican Parts web site including managing ongoing updates, content creation, landing pages, designers, vendors, etc.
4. Establish, manage and measure online display advertising through channels targeting preferred audience segments.
5. Plan and implement on-site and off-site optimization strategies to achieve high organic listings in search engine results pages.
6. Closely monitor and analyze link building strategies and find new opportunities.
7. Employ a highly analytical approach to SEM and
SEO, using Google Analytics and other industry tools to cross reference and analyze large sets of data.
8. Monitor and analyze Web traffic and provide regular reporting on conversion and campaign effectiveness.
9. Write clear functional requirements for website designers and developers.
10. Initiate development of A/B and multivariate testing of site content and design to maximize traffic conversion.
11. Leverage a “test, measure and refine” approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.
12. Utilize and manage third-party firms where appropriate.
13. Maintain up-to-date, detailed competitor and market analysis using industry tools.
14. Analyze programs and translate anecdotal or qualitative data into recommendations and plans for revising online campaigns.
15. Research and recommend new technologies, process improvements or reporting tools to improve engagement, maintenance and results of Pelican Parts' presence on a variety of online channels.
16. Research features, techniques and technologies used on competing websites and evaluate each new approach for use on the Pelican Parts website.
17. Work closely with the Social Media Coordinator to achieve seamless integration of social programs with website functionality
Job Requirements:
1. Bachelor's and/or Masters Degree
2. 7-15 years of solid experience in Online Product Management and Marketing including team and strategy leadership positions
3. Extensive experience with analytical tools including Google Analytics, etc.
4. Good knowledge of user experience, site usability requirements, and an overall great sense of design
5. Leadership, strategic vision, and forming new working relationships quickly are essential -- much of this role requires the candidate to assess a situation, recommend a course of action, and then guide others down that path.
6. Capable of working as an individual and as part of a group; individual must be a strategic thinker who is highly analytical.
7. An experienced and highly effective manager, equipped to manage cross-functional teams, full time and contractor resources.
8. Individual must possess excellent executive level presentation and communication skills.
9. Ability to execute and manage multiple projects simultaneously under tight deadlines.
Required On-Site Location: Harbor City, California
Company Description
Pelican Parts is the leading source of car parts for your German automobile including Porsche, BMW, Mercedes Benz, Volkswagen, Audi, Saab, Volvo and Mini. Our sponsored community is one of the largest 500 online communities in the world and these enthusiasts provide hundreds of thousands of comments across countless topics involving your German automobile.
Our catalog offers the most extensive and competitively priced selection of Genuine, OEM and aftermarket parts in the industry. We also produce and manage thousands of articles to help the DIY enthusiast with projects for their Porsche, BMW, Mercedes Benz and Mini Cooper.
We have been exclusively focused on ecommerce for nearly 15 years and are based in the Greater Los Angeles area.
Interested parties should email their resume and general information to
jobs@pelicanparts.com