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Originally Posted by prOk
People honestly want porsche to warranty or throw a discount on a failure of a 10 year old engine? My god. The car itself is only worth 15k or so.
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When the 2nd hand market is afraid of buying your out of warranty Porsche, it affects/lowers the resale value. Lower residual values tend to scare off NEW buyers who don't feel like dealing with selling a car that everyone is scared of.
Not all new car buyers trade in their cars, some actually hate throwing away money.
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HIGHLY profitable company has it in their interest to throw out some good will. Promoting a new image of Porsche being a reliable 'exotic' car company that stands by their modern(liquid cooled) line of cars can only help the bottom line.
These stories of people buying their modern cars and getting the shaft does them no good. But when you consider the average income of a new Porsche buyer is well into the six figures, Porsche thinks it can put all their eggs in this high net worth basket and tell those in lower economies to have a nice day and don't let the service department door hit you in the ass on the way out. Porsche made that mistake back in the 90's when they sold less than 1,000 Carreras in North America in one production year.