Quote:
Originally Posted by thstone
What is the point of the 718 moniker if they are keeping the Boxster name?
If its to avoid confusion and reinforce that concept that the 718 is the Boxster, then why isn't the new 911 called "981.2 Carrera 911"? Some how 911 buyers can figure it out but not Boxster buyers?
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Two reasons why it's called 718.
One. so they can say heritage in the same sentence as 4 cylinder
Two. So they can charge more for the convertible as its now the 718 Boxster and 718 Cayman same as 911 Cabriolet and 911 Carrera.
Not bad marketing at all, but it's odd to retrofit a number to a model that already exists without killing off the Boxster name.
Molly
Yellowbird
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