If you were hired tomorrow to design an ad campaign to sell P cars..

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If you were hired tomorrow to design an ad campaign to sell P cars..

Garage

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03-20-2014, 07:39 AM

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Track rat

Join Date: Nov 2006

Location: Southern ID

Posts: 3,701

Garage

Porsche has always been about excitement and the driving experience. "Win races on Sunday, sell cars on Monday" definitely still works and sells cars to a certain segment. Running motorsport heritage ads concurrently with "Porsche Magic Every Day" ads, throws a wider net and captures the imagination of those who may have never considered owning one.

Porsche commercial: Engineered for Magic. Everyday - YouTube

Effective advertising works and sells cars.

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