The Macan is quite good.

[j.fro]

You know the guys at Porsche are perfectionist so they only compete where they know they can win

Agreed. They won Dakar in 1984 in a 953, and then took it again in '86 racing the 959. If they took the Macan off-roading, I'm sure wins would follow. And I can't help but think that would positively affect brand image as Porsche as a sports car company.
FWIW, when Parade was in Charlotte, one of the head honchos from Porsche was a keynote speaker. He talked a bit about the Cayenne and it's impact on the brand, repeating over and over, "Porsche is a sports car company".