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Interesting discussion about "exclusivity". Let me move away from semantics and throw in my two cents worth.
To me, exclusive means the number that you see on the road vis a vis other brands. Sure the S2000 is good car (no matter what you think about the low-end torque), but on my way into work I easily see a dozen of them every day. Z3/4's? Same thing. Mercs? It seems like every other car has the MB badge on the hood or grill. These cars have, to various degrees, become "commonized".
But when it comes to Porsches, here in Tampa I can use my fingers to count the ones I see in a week. If I limit it to 911's, then a month. And when I see one, even though I own one, my head still turns. And, to me, driving something other than what everyone and their brother (and aunt, uncle and cousins) is driving is part of the value of owning a P car.
And it has nothing to do with the cost of the car. In the lot where I work we have Mercs, BMW's, Jags, Lexus' galore - most of which cost close to or more than my boxster. (Hell, there are alot of pick-up's and SUV's that cost more than my boxster). But there is only one porsche. And it is still the car that everyone wants to see and ask about.
Of course, the fact that a Boxster is the perfect roadster with truly beautiful lines that are a work of automobile art are also huge factors. If the car were a piece of crap then it would be even more exclusive because noone would buy it, except maybe some posers until the reputation caught up with the reality. And that is something that the execs at Porsche have to keep in mind. Whatever vehicle they introduce into their product line has to live up to the badge.
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