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Old 01-31-2006, 10:33 AM   #11
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its easier to build 4 good cars than 9 good cars. But its also riskier to have a small product line. Sounds like the Porsche guys are changing their outlook and diversifying the risk.
Porsche has to be careful IMHO because the Porsche brand is exclusive. Even the Boxster at $50,000 is a very expensive car by what its main competitions can offer on paper. Introducing low cost cars or having sigificantly more cars on the road is going to cut into the 'exlcusivity' that appeals to so many new P-car buyers.
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