WSJ Article on Porsche

[Skrapmot]

I think Porsche has always tried to be somewhat affordable for the average person, with the 912's, early Boxsters, 924, 914, etc. although one could argue that all were some form of sports car/coupe.
It seems recently the Boxster has really crept up in price and performance, and a new entry level car is needed, but will always be a premium brand, although still short of the Ferrari, Lamborghini, Bugatti's of the world.
Making luxury sporty cars and SUVs for the masses is a smart move. It's nice to have niche market, but they still have to pay the bills.

[litespeedp]

Look closely as they may try to follow other brands in the introduction of cheap, plastic trim parts.

One of the most obvious areas is the thin,flimsy black plastic piece that is located at the base of the windshield near the trailing edge of the hood and is as wide.It turns a faded dull gray color over time.

My 2000 Boxster has it as does the 2013 Mercedes Benz E class!