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Remember the new Boxster (981) is huge compare to the original 986. That and Porsche needs to double its annual sales figure in the next 5 years means they're going to have to create more models to increase its market share.
They did it with the 986, the Cayenne, then the Panamera, the upcoming Cajun... next one will be baby boxster no doubt.
Porsche simply cannot survive with just making 911.
While Porsche is the most enthusiastic car maker out there today, their business have share holders like any other corporations and one of their many objectives is to make profit.
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