Rear wing looks like a scaled up Tinkertoy build. The Front side vents are gaudy, especially how they stick up. I have an old Excellence in the men's crapper in the house that has an older black Techart gt3 street RS, I liked it a lot better.
You're right. The first thing I thought of when I saw it was : What a Ricer" , but then that's why Baskin Robbins is in business. Personally I would own it only as the losing side of a Political bet. Ed